Understanding Nike (NKE) as a “brand-company operating model”: recalibrating direct operations, a return to wholesale, and the current state of profits and cash flow
This is a comprehensive investment analysis note that assesses NKE’s (NKE) growth potential through the lens of structural changes in the AI era, and clarifies the company’s relative fundamental positioning by comparing it with competitors, the broader market, and its own historical performance. It systematically organizes, from every angle investors need, why it is likely to grow and what risks it faces.